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The Most Underrated Lead Generation Tool for Service Businesses (Hint: It Involves Cute Babies)

What’s the most underrated tool on social media? I’m sure you’re expecting it to be some kind of software, plugin or a secret technique. It’s actually something that costs no money, is easy to implement, and most social media marketers underutilize it all the time: It’s listening. 

No, by "listening", I don’t mean some complicated psychological technique or hacking into your competitor’s office. It’s simply engaging with other people’s content more rather than producing more of your own content. 

Online Reviews Are Worthless

Let me be honest with you: this is a shameless clickbait title. There is no way I am going to argue that online reviews are worthless.

However, if the headline did get your attention, I’m going to feel slightly less bad about it.

To my credit, the title for this blog post is not random; I chose it to prove a point.

How Custom is Your 'Custom' Website Design?

It seems that “custom” is a new buzzword among web design and development companies. “Custom” implies that a website has been created exclusively for a particular client, based on his or her needs. However, often times the meaning of “custom” has been stretched to include every little change made by a web designer, regardless of whether he or she has created the original design and/or application. 

For instance, does merely changing a font means that the website is now custom? What about stock photos? Would you consider it “custom design” if we took the exact same layout that we have used for another client in the past, changed the font, uploaded your logo, and threw a few stock photos in the mix? Probably not. 

Intelligent Clout Among Top 10 Los Angeles Software Developers

We’re on top... literally! Clutch.co published the results of their annual research highlighting the top Los Angeles mobile app developers and custom software developers, and we’re on the Top 1 0 list.

The research evaluates each company’s depth of focus in their area of expertise, as well as the company’s proven ability to deliver the results for their clients.

Case Study: LitvakSIG Redesign

LitvakSIG.org has been online since 1998 and has registered over 1.3 million site visits. Considering that the world’s first website was published only in 1991, LitvakSIG.org has been around for light-years. It was an honor for us to be selected as a company who got to re-design and re-build the website from the ground up.

LitvakSIG was (and, of course, is) a terrific source for anyone interested in their Litvak heritage and genealogy. Yet as a website, it was not in great shape at the time when we received logins and the Board’s blessing to perform a thorough inventory.