Let’s talk about branding "for the little guy." You know, the rest of us who can’t afford Super Bowl ads
For the sake of simplicity, let’s focus on one aspect: Facebook covers for your business page.
Why not Instagram? “Why not x, y, z? Are you saying that x, y, z isn’t important?” No, this is not what I’m saying. It’s a real-life example. It’s not meant to be an encyclopedic entry on branding, OK? OK.
So, our client, Kilgore Dental Care (KDC), has been doing this “revolutionary” thing where they change their Facebook covers regularly, to coordinate with holidays and other memorable occasions.